Blog

Design deep-dives on AI products.

Long-form pieces on the patterns, friction, and trade-offs behind the AI-driven products we work on. Written for AI product leaders and enterprise PM teams who already know they need help.

Microcopy
Microcopy with posture cover

Microcopy with posture: writing the small UI moments most products leave flat

Most interface copy is technically correct and quietly empty. A look at the small moments, confirmations, empty states, errors, where the words can either close a ticket or take care of the person reading them.

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Designing for depth
Designing for depth cover

Designing for depth: how we redesigned PeakMetrics' narrative dashboard

When a flat dashboard treats every story as one container, power users build their own structure in spreadsheets. Here is how we redesigned the dashboard to surface the depth and the connection between narratives.

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